Client: Migros
Agency: Jung von Matt/Limmat
My part: Concept, Art Direction
Year: 2012
Awards:
– ADC: Silver in Direct Marketing
– ADC: Bronze in Campaign
– ADC: Bronze in Creative Media
– SDV Direct Marketing Award: Gold in Ambient
– Crossmedia Award: Gold in Crossmedia
A campaign to promote Migros’ low-cost product line “M-Budget” to a young and price-sensitive target group at Swiss festivals.
With the claim „We are young and need the money” we placed M-Budget helpers who perform certain services like “Building tent” for a cheap price like “CHF 3.90”.
Outdoor:
Commercial:
Ambient:
