Client: Graubünden Tourism
Agency: Jung von Matt/Limmat
My part: Concept, Art Direction, Screendesign
Year: 2011

To promote holidays in the Eastern part of Switzerland, we invited people from the bigger Swiss cities like Zurich or Bern to catapult their friends on Facebook to Graubünden.
If you hit the weekly goal you take part in a ballot for a holiday trip to exactly that destination.