Agency: Process Zurich
My part: Digital Creative Direction
Years: Showreel 2017–19

Digital design with a focus on brand management. My focus is on corporate websites, online shops, apps and all digital applications with an image-shaping effect and a strong branding effect. I consistently focus on the user: “The interface is the brand. The user experience is the brand experience.”
– Analysing digital applications in terms of strategy and brand management and advising on digital branding.
– Creation of structure and concept – based on the strategy and brand positioning.
– Design of responsive websites and apps: user experience design (UX design) with a focus on simple and coherent user journeys as well as user interface design (UI design) for brand-strengthening interfaces and interaction elements.