Client: Migros
Agency: Jung von Matt/Limmat
My part: Concept, Art Direction
Year: 2010
Awards:
– ADC: Bronze in Direct Marketing / Promotion
– Best of Swiss Web: Gold in Digital Branding Campaigns
– Best of Swiss Web: Bronze in Creation
Migros is Switzerland’s largest retailer. One of their main selling points is freshness. To show this, we created the first interactive egg-laying betting game. We put the brown chicken “Chocolate” and four white chickens together in a hen house, which was broadcasted by five live-stream webcams.
Over a period of four weeks, participants could place bets every day: which chicken would be the first to lay an egg the next day, and at what exact time would Chocolate lay hers.
