Branding | Marketing | Communication | Digital
I combine comprehensive knowledge of brand management and digital marketing with communicative thinking. I create strong brands and effective solutions that engage with people – with the goal of dialogue, interaction and conversion.
My passion for branding, strategy, creativity, marketing and communication is inspired by my desire to work with highly talented people on exciting projects – always with the goal of creating unique brand experiences and campaigns. My focus is strongly on branding and interaction with the brand. What is important to me is a consistent focus on the user: “The interface is the brand. The user experience is the brand experience.”
Strategy
Analysis, market research, customer journeys, development of customer-oriented and holistic brand and digital strategies
Design leadership
Creative direction in brand design and digital branding with UX and UI design focused on corporate websites, landingpages, online shops and apps
Content
Namings, brand stories, content strategies, storybooks, articles, newsletters, social media posts
Digital leadership
Expertise in webdesign and website development, technical project management and coordination with external agencies and implementation partners
Consulting
Advice on brand management and all aspects of internal and external communication and marketing
Brand management
Brand analysis and strategy, creation and development of CI/CD, implementation of brand guidelines and digital asset management with Frontify
Marketing communications
Audience research, digital marketing strategy, managing marketing activities, conception and realisation of cross-media brand communication, planning and controlling measures with KPIs
Project management
Coordination of brand and digital projects with budget and schedule monitoring
Team leadership
More than 10 years of leadership experience with teams up to 15 employees
Since 2011, I am member of the Art Director’s Club Switzerland, the association of leading creatives in the communications industry.
Work experience:
- 2017–2023: Digital Creative Director at Process
- 2016–2017: Freelance Creative Director
- 2015–2016: Digital Creative Director at Havas Switzerland
- 2014–2015: Freelance Creative Director
- 2012–2013: Creative Director and member of the Executive Board at Goldbach interactive Switzerland
- 2007–2012: Art Director at Jung von Matt/Limmat
- 2006–2007: Consultant at namics (now Merkle)
- 2000–2006: Screendesigner at Futurecom interactive (now Wunderman Thompson)
Education and further training:
- 2023–2024: Certified Digital Marketing Specialist Strategy and Leadership issued by Digital Marketing Institute
- 1997–2005: Licentiate in German Language and Literature, Journalism and Art History (lic. phil. I – now Master of Arts) at University of Zurich
- 2000: Certificate of Proficiency in English issued by University of Cambridge ESOL
- 1999–2000: Advanced studies in Multimedia and Photography at University of Westminster, London
- 1997: Matura type B (Latin) at Gymnasium Appenzell
Awards:
Several national and international awards. Among others, 11 ADC cubes (1 Gold, 3 Silver, 7 Bronze) and 9 Best of Swiss Web awards (3 Gold, 2 Silver, 4 Bronze) and 1 Cannes Lions 2013 in Cyber.
Thanks to everyone involved with me in all these projects. Copyrights belong to the mentioned agencies or to me.