Ringleader

Avnet Ringleader is the world’s first NFC Ring customer loyalty program.

We use the latest technology available at the core of our new customer loyalty program. Through this technology, a personal Near Field Communication finger ring (NFC ring), customers gain access to exclusive events.

To discover the correct size of the client’s ring finger we developed a mailing with a specially produced iris. The iris measures ring finger size and simultaneously defines a user access code to the website ringleader.ch. Customer data is recorded on the website. In the end, clients are ready for their personal NFC ring which they receive as an indication of their membership to the chosen Avnet group and which grants them access to exclusive events.