Client: Götte Opticians
Agency: Jung von Matt/Limmat
My part: Concept, Art Direction
Year: 2011
Awards:
– ADC: Silver in Digital
– Best of Swiss Web: Bronze in Digital Branding Campaigns

For Götte, a well-known optician in Zurich, Switzerland, we looked for new possibilities in mobile advertising.
We integrated a special advertisement within the iPhone app for the newspaper Tages-Anzeiger. By clicking on the “A+” to increase the font size, readers got the message: “Besser sehen. Mit Götte Optik.” which means roughly: “Need glasses? Come to Götte Opticians.”
By clicking the ad, readers got to Google Maps where the location of Götte Opticians was indicated.